Brochures & Leaflets

Your company brochure has to portray your brand and key messages very simply and effectively. How effective are your company brochures? Have you considered who the brochure is for and what you what it to achieve?

Simple questions but ones many of us forget when we are so close to our own business. Have you given your clients lots of features but very few benefits of working with your company? And does it pass the ‘so what’ question?

Leaflets and direct mail campaigns can be even harder to write. You have very little space and you need to think about your message very succinctly without waffling on about your products and services. In most cases you are simply looking for a hook and a call to action. You need something that will attract your customer’s interest very quickly, so they are keen to find out more from your website or to call your office.
Remember to use AIDA to best advantage – Attention – Interest – Desire – Action.

We can help you with all these considerations, with many year’s experience of writing brochures and leaflets. Take a look at our experience section for some examples. Or give us a call to discuss your requirements on 01457 857111 or via email.